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March 19, 2024
Your online business is primed to take things to the next level. You’re ready to scale for growth, but knowing that before you recruit for your growing sales team, you need to tighten up the training process. Consequently, you’re researching effective sales training methods. Below is a look at techniques that will arm your sales team with the skills needed to better engage prospective customers and clients, and drive more revenue.
Every member of your sales team needs to master the art of countering and responding to prospect questions and comments in addition to verbal and nonverbal cues. One of the most effective methods in preparing them for this is sales call/meeting simulation, also known as sales role-playing.
“Role-playing is an essential part of sales training and equips your sales team with the dexterity needed to handle diverse sales situations. From drafting responses for challenging customer queries to demonstrating products under pressure, sales role-playing prepares you for it all. And yes, it's even designed to help you get through the occasional awkward silence or the prospect that just won't commit.” (The Sales Connection)
One thing that contributes to making role-playing one of the most effective sales training methods for online businesses is trainee buy-in. Simply put, it’s fun. And when you get buy-in from staff, they will be more engaged in the process and more likely to digest the knowledge and skills being presented to them.
The Sales Connection Plaibook includes Role Playing exercises. Watch one for FREE right here, and join our Plaibook Group for access to more. Added insight into this distinct method is available through the more robust processes detailed below.
As an online business that likely uses remote sales staff, it may not be reasonable to rally the troops for in-person and on-premises training. The good news, is that in the same manner that online sales can be highly effective, online sales training can be too. Of course, not all sales training courses are created equally. You need access to virtual programs that will provide insight into how to reverse-engineer your sales quota and teach staff how to cultivate all the skills required to hunt for new business and close deals with consistency. Online Sales Mastery Training is available through The Sales Connection’s Elite Sales Training program. For insight into what you can expect, we have provided links to videos that you can watch for FREE, with many more resources available on The Sales Connection Plaibook:
Join our Plaibook Group for further insight into effective sales training methods.
As alluded to above, your online business may not be able to gather remote staff on a regular basis for in-person training. However, we do encourage you to find in-person seminars for key stakeholders on your sales staff, if not for the entire team. A thoughtfully scheduled (to include as many members as possible) seminar is a great way to bring the team together, build camaraderie, and take a productive break from their respective daily workloads. Through The Sales Connection’s Elite Sales Training Program, we offer a high-impact, 2-day Sales Mastery Seminar designed to identify blind spots, break bad habits, and calibrate new ongoing routines and tactics that will turn your sales staff into elite performers.
Ready to take your team to an elite level? Schedule a consultation with The Sales Connection for deeper insight into the methods above and so much more. We look forward to working with you
Kayvon Kay
Kayvon has over two decades of experience working with high-level closers and perfecting his sales methodologies. He has earned the title of Canada’s #1 pharmaceutical sales representative and continues to share his expertise as a keynote speaker and through his multi-million-dollar coaching program.
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