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March 19, 2024
Online sales training is a learning medium that empowers salespersons to learn new skills and refresh existing ones from a virtual environment. The ability to train on-premises and remote staff from anywhere at anytime (accounting for time zone difference, et cetera) is not only convenient, but it’s also cost-effective, which expedites return-on-investment (ROI).
That being said, ROI depends more on how powerful the program really is. The online sales training course by The Sales Connection was designed by handpicking proven methodologies that get staff to step outside of their comfort zones and learn to engage with leads at a deeper level. The program employs psychological and sociological concepts to understand a prospect’s pattern of behavior better and respond to them accordingly. While the course is more robust than any single article can cover, we can provide insight into the skillsets that the program will instill within your sales staff.
In this module, we go through all of the foundational concepts of selling – everything you need to know to be an effective salesperson. This is ideal for experts and beginners because it’s designed to get you thinking about your role in a fresh way. Kayvon Kay starts by guiding you through his 8 Truths of Being a Master Closer. These are specific truths that helped Kayvon hit 130% of his quote several months in advance of expectations. For individuals who are really interested in remote high ticket sales, we do a full breakdown of the high ticket sales model and how a lead gets nurtured and qualified well in advance of the sale. Last but not least, we do a deep dive into Conditioning Your Mindset for Success. This section is inspiring and acts as the tissue for all of the follow up training modules in the course.
Our course will teach your staff how to build a comprehensive picture of each and every lead. Knowing everything about a prospect provides a level of confidence during a sales call that is unmatched. This is not just about knowing the position a lead holds in an organization, who they have dealt with before (suppliers, etc.), what university they attended, and other tangibles. Our course immerses staff even further into what makes a lead tick. Watch the video snippets below for examples of how the program will help you build an unmatched knowledge base about prospects:
The sales script is where it all begins. It’s the foundation of what turns a lead into a sale. While nearly all online sales training courses provide scripts and/or teach participants how to create them, TSC’s course dives into the core of why a script is created a certain way. It’s important for staff to know not just what they will say to a prospect and how they will say it, but why they will say it. Again, this is where psychology comes into play.
Watch the video below from the TSC’s Plaibook (join group) for details on Sales Script Training:
No matter what industry you are working in, high ticket sales and business development for long-term success are all about relationship building. Having a deeper awareness of your prospect allows you to eliminate resistance or friction during first interactions with your client. More importantly, it provides you with the context you need to enable the sale with the person in front of you. That means developing empathy for your prospect and making the sales process more human. Eliminating any part of a sales process that may seem robotic or unrelatable.
Within this module, we define 4 essential elements that are key to building awareness of your prospects and how customer success and salesperson success are interconnected.
This is where The Sales Connection’s online course really stands out from the rest. TSC has created modules to account for resistance, objections, and practically every noncommittal response that a prospect can dole out. Check out videos from TSC’s Plaibook (join group) for samples of what our course will cover with your sales team:
Again, these are just examples of what you’ll find in the modules of TSC’s online sales training program. The program expands further by educating staff on how to execute the call using other research-backed practices. For instance, the course will instruct on the power of simulation and role playing, an effective method to help staff overcome feelings of awkwardness and respond to prospect resistance. By the conclusion of these learning modules, you’ll have a team of master closers who will drive more revenue into your company than ever before.
Elite athletes undergo a specific warmup routine before stepping out on the court, track, or field. Top-level thespians, musicians, singers, ballet dancers, and the like do the same before the curtain is drawn back. True masters of sales do the same prior to initiating a call or joining a Zoom meeting to engage a lead. Our course covers this concept as well.
Watch the brief 2-minute video below from the TSC’s Plaibook (join group) for more on Pre Call Mastery Training:
Expert understanding of the lead, why the scripts were created the way they were, being armed with responses to resistance, and pre-call mastery will have prepared staff to execute what they have learned. Are YOU ready to learn more about The Sales Connection’s online sales training course? Click the link below to begin.
Kayvon Kay
Kayvon has over two decades of experience working with high-level closers and perfecting his sales methodologies. He has earned the title of Canada’s #1 pharmaceutical sales representative and continues to share his expertise as a keynote speaker and through his multi-million-dollar coaching program.
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