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Discover the essential sales tools every successful sales team needs to have in place. Learn how these best tools for sales can help your sales team!
May 16, 2023
Is there anything better for business than hiring a top-performing sales rep? Sure, hiring a top-performing sales rep and supporting them with the best tools for sales.
Using digital tools to automate and simplify parts of the sales process can turbo-charge your sales efforts. CRMs, productivity tools, analyzing and reporting tools, and many others can save you and your team serious time and money. Tools can help you create a well-oiled and easily maintained sales process that guides more prospects through to signing on the dotted line.
According to a LinkedIn survey, 54% of sales reps found sales tools helped them win over more prospects. And 77% of sales professionals said their companies plan to invest more in sales intelligence tools. But with more tools saturating the market than you can shake a stick at, how do you know which ones are right for you?
Let's look at the different categories of sales tools on the market and help you find the perfect match.
A CRM helps you nurture relationships with your leads or clients. It tracks client data, key information, and communications, allowing you to easily see customer success and sales journey.
Customer Relationship Management (CRM) is a comprehensive all-in-one sales management tool. You can maintain customer info, emails, calls, meetings, quotes, and sales in one place. This means you save precious hours you used to spend updating multiple spreadsheets, apps, and databases.
Learn everything about your leads with sales intelligence software. These tools give your sales reps advanced customer data, such as job title, interests, academic history, and more.
Gathering more in-depth information allows you to better target your prospects and make more sales. Sales intelligence tools provide valuable data on when leads are likely to purchase. You can use this info to better plan marketing campaigns, optimize outreach, or send personalized messaging.
Automating repetitive tasks makes your sales process faster and more effective. Automation tools that are handy for sales reps involve prospecting, marketing, pipeline management, research, analytics, or managing teams. CRMs are usually, in part, automation tools. Depending on your needs, there are many other tools for specific automations.
Examples of valuable sales automation include automating emails to prospects when they take certain actions, streamlining workflows, organizing calls and meetings, integrating tools, and creating analytics reports.
Analytics software lets you quickly evaluate sales data and create reports. You can spot patterns and insights and more effectively target prospects. In contrast, manually tracking analytics is time-consuming and prone to human error, and you can quickly end up with a whole host of outdated spreadsheets in different places.
Automated analytics tools help with data entry, analysis, and report creation, usually from one central platform or dashboard. Tools are speedy and accurate and help ensure you don’t let analytics fall to the bottom of the priority pile.
Instagram, Facebook, TikTik, and LinkedIn are essential sales tools for many businesses. From direct outreach to a content posting strategy, people leverage these social media platforms in many ways to boost sales.
Multiple tools integrate with social platforms to make the whole process smoother. Social selling tools automate posting, gather insights on your audience, automate connections and outreach messages, and much more.
Email tracking software is great for understanding and optimizing your email marketing. Integrate tracking tools with your email account and gain access to crucial information such as when the receiver opens an email or clicks on a link.
With these valuable insights, you can fine-tune your email strategy and do more of what works and less of what doesn’t.
75% of companies that implement sales tools reported increased sales within 12 months. Not only can they simplify day-to-day tasks and speed up the processes of your sales and marketing teams, but they will also help you create more highly converting workflows. Close more sales with less effort, and ultimately you scale your business and grow your revenue.
Sales tools help you:
If you want to increase your sales and revenue, choosing the right tools is vital. Sales funnels can look very different for different businesses, so there isn’t a one-size-fits-all approach. But follow these guidelines to discover which tools you need.
Ask yourself the following questions:
Salespeople can use many useful tools to work more efficiently, close more sales, and bring in more revenue. The top tool depends on the strategies and platforms you use to sell, but most salespeople can’t go wrong with a CRM. All-in-one CRMs like Hubspot and Salesforce automate and centralize all elements of the journey of nurturing a lead from acquisition to sale. They save time, offer accurate insights, and allow advanced tracking.
The most important sales tool will depend on your needs and processes. If you need to track and nurture leads, a CRM will be most helpful. If you sell primarily through social media, a social selling tool will optimize your process. If you waste too much time on administrative tasks, choose an automation tool to save time on data entry, email sequences, or scheduling. If you have low sales numbers, choose an analytics or tracking tool to identify weak points in your sales funnel.
Many different tools can track sales. A CRM program is ideal for this. You can track all of your leads and communications through the sales journey in one place. You can save time in the sales cycle through automation and easily see weak spots in your funnels.
Sales productivity tools help a sales team get more done each day. They facilitate productivity by automating time-consuming tasks such as scheduling and tracking contacts and leads. They also integrate your different tools and apps, centralizing all aspects of the sales process in place. They could also be sales organization tools, allowing you to better document, track, and learn from your sales activities.
The top tools for sales teams can revolutionize your whole sales process and increase revenue. However, the best tool for a sales rep depends on your strategies and needs. Your choices include CRMs, sales intelligence tools, automation tools, sales analytics and reporting tools, social selling tools, and email tracking tools.
Kayvon Kay
Kayvon has over two decades of experience working with high-level closers and perfecting his sales methodologies. He has earned the title of Canada’s #1 pharmaceutical sales representative and continues to share his expertise as a keynote speaker and through his multi-million-dollar coaching program.
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