How to Build a Sales Pipeline from Scratch
Sales Pipeline
min read

How to Build a Sales Pipeline from Scratch

Looking for actionable tips and advice that can help you generate leads and build a pipeline of incoming prospects? This 5-step guide can help you get started!

Kayvon Kay
Kayvon Kay

March 3, 2022

5 Proven Tips to Generate 10 New Leads in Less Than 30 Days

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Are you in a new industry, starting a new job, or selling a new product? If you are stressing about making that cash flow sooner than later, don’t worry because you’ve come to the right place.

In this article, you’ll learn about five tips to generate leads that are proven to work! They can help you find success in any industry. If you’re looking to start making sales and generate a pipeline that will keep those prospects coming, keep reading for a step-by-step guide:

Learn how to attract leads and close sales.

Step 1: Blast Your E-mail List

Send an e-mail out to your existing contacts. If you don’t have much of a list built up and you are with a new company, ask them if they can provide one to you.

The contents of this e-mail should be clear and concise. State the facts. Say that you are in a new place, starting a new industry, have a great vision for the future, and lastly, that you can benefit them or someone they know.

Be sure not to include why you changed industries or jobs and why this new company is better—-and please do not ever talk about why you need to make sales. 

When you get replies, make sure to follow up on every single one of them—even ones just saying, “Congratulations.” Treat every response as if it is a hot lead.

However, be selective with who you reach out to. E-mail people who you believe will actually read your e-mail and might share it or even take action.

Step 2: Produce Video Evidence

This might sound easy, but it’s not as simple as just turning on your camera and filming. It always will take you more time than you anticipate. Make the time for this crucial step. If you’re nervous in front of the camera, get over your fears immediately. This is something that you must do.

Try to avoid talking about yourself or convincing viewers why you’re good or why they should believe you.

Instead of telling, focus on selling. Keep it about the product or service and how it is benefiting people and businesses. Send the right message. Think about the problems and pain points you want to address and show how you have the solution to make your videos more effective. 

Step 3: Participate in Online Groups

Join a forum or online group with a community of people that share a common interest. Getting involved and, more importantly, being active is key. You will not only meet people that want what you have, but you will also have conversations around what is working and what is not working for people in your industry.

It can also be a great way to get ideas and browse for online groups that will have your prospects. Huge platforms, such as Facebook and LinkedIn, have these types of groups. 

Once you immerse yourself into these groups, contribute to the conversation that is flowing and make a few contacts. Don’t be asking for business until you have earned the right to. Read, talk, learn, grow, then prove your authority.

Step 4: Leverage Social Media

We are so fortunate to live in a time where we have access to literally the entire world. 

Share the videos you make within your social media circle. Contact your e-mail list, and let them know where they can find you on social media. Get your message out to whatever audience you have.

It’s amazing how many different angles there are on social media to prospect with. Find your competitor’s fan pages and hit up the bad reviewers. They are always happy to share someone or something that’s better when they are unhappy with an inferior product or service.

Step 5: Use Paid Ads

You don’t necessarily have to spend a ton of money to get yourself out there. Sites like Facebook, Google, and Twitter can get you in front of thousands of potential prospects for just a few dollars a day. If you do it right, you can literally set up a $5 a day campaign that will get you leads!

The days of cold calling, pounding the pavement, mailing, spam e-mailing, and whatever other things salespeople once did that took up far too much time are things of the past. They are nowhere near as time- or cost-effective as online advertising.

There is a difference between being busy versus being productive. Why not let $5 a day be busy for you while you are being productive closing sales?

Wrapping Up

Starting a new job or building a new business can be tough. It can take a toll on your relationships, your self-perception, and your well-being. The best way to get through this and get your confidence back is to make sales. The quickest way to get those sales flowing through your new pipeline is to follow the steps highlighted above.

If you do things right, you will get your leads knocking on your door—and it’s then time to convert those leads into sales! Get yourself back on track, and start living the life you deserve.

Work with The Sales Connection

Partner with us at The Sales Connection so we can help your career move forward. Aside from connecting clients with the best sales professionals, we help businesses scale through custom-tailored strategies backed by decades of experience. Reach out to join our team or learn how we can work together.

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Kayvon Kay

Kayvon Kay

Kayvon has over two decades of experience working with high-level closers and perfecting his sales methodologies. He has earned the title of Canada’s #1 pharmaceutical sales representative and continues to share his expertise as a keynote speaker and through his multi-million-dollar coaching program.

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