Pros and cons of video interviews in sales recruitment

Pros and cons of video interviews in sales recruitment

Does your sales recruitment process include online interviews? Learn the pros and cons of video interviews so you can make an informed decision.

Kayvon Kay
Kayvon Kay

July 26, 2023

Online Interviews in Sales Recruitment: Are They Worth It?

TSC Get Hired

In the expanding universe of sales recruitment, online interviews are becoming a prominent star, altering traditional hiring dynamics. As virtual meetings take center stage, hiring managers and applicants alike are experiencing a transformative shift in their recruitment journey. The following discussion dissects the essence of online interviews in sales recruitment, uncovering both its charm and its complexities.

What are the most common interview questions and answers for sales?

Preparing for an in person interview or remote video interviews for a sales position can often seem like preparing for an unpredictable ride. While every company's hiring manager has their unique set of questions, some common threads weave through the tapestry of sales interviews. These can range from "What's your approach to meeting sales targets?" to "How do you handle rejection?" Your answers should be a blend of your skills, experiences, and how your individuality can contribute to the company's growth story.

How do I prepare for a virtual online interview?


The advent of the digital era has rewritten the script for job interviews. A successful video interview requires immaculate planning and execution. Ensuring a steady internet connection, testing your audio and video settings, dressing professionally, and preparing an ideal background sets the stage and you can consider these as some video interview tips. But remember, your preparation is a reflection of your commitment and keenness for the role.

How do I prepare for a sales interview?

Sales interviews demand a distinct flair that exhibits your persuasive prowess, problem-solving skills, and ability to build strong customer relationships. In preparation, conduct in-depth research about the company's products or services, understand their target market, and rehearse responses to possible questions. Make your enthusiasm for sales palpable and demonstrate how you can be a catalyst for their sales momentum.

How do you introduce yourself in a sales interview?


In the high-stakes world of sales, where persuasiveness, adaptability, and charisma rule the roost, your introduction at an interview can be your winning ace. Consider this your personal brand pitch, an opportunity to showcase who you are, your sales philosophy, and the unique value you bring to the table. So, how do you curate a memorable introduction that leaves a lasting impression?

The key lies in clarity, brevity, and authenticity.

  1. Start with the Basics: Begin by stating your name and current or most recent role. This helps to establish your professional identity. If you're a seasoned sales professional, focus on the breadth and depth of your experience. If you're a newcomer, emphasize your relevant skills and eagerness to learn. Example: "Hello, I'm Jane Doe. I've spent the last five years as a Sales Executive at XYZ Corporation, honing my skills in B2B sales and relationship management."
  1. Highlight Key Achievements: Follow up by spotlighting a few key achievements that underline your capabilities as a salesperson. This can include significant sales targets you've hit, innovative strategies you've implemented, or recognition you've received. Example: "In my tenure at XYZ, I led our team in consistently surpassing quarterly sales targets and was recognized as the top-performing sales executive for two consecutive years."
  1. Showcase Relevant Skills: Sales roles often demand a distinctive skill set, including excellent communication skills, negotiation prowess, and problem-solving abilities. Highlight the skills you've mastered and how they've contributed to your success. Example: "My success in sales can be attributed to my strong interpersonal skills, customer-centric approach, and relentless pursuit of solutions that meet customer needs."
  1. Express Enthusiasm for the Role and Company: Convey your passion for the role and your interest in the company. This shows that you've done your research and are enthusiastic about contributing to the company's success. Example: "I'm excited about the opportunity to bring my skills to ABC Company. I've long admired your innovative approach to sales and customer engagement and believe I can contribute significantly to your growth story."
  2. Communicate Your Unique Value Proposition (UVP): Lastly, make sure to communicate what sets you apart from other candidates. Your UVP could be your approach to sales, unique experiences, or niche knowledge. Example: "What I believe sets me apart is my unique approach to relationship-building and my extensive network within the tech industry, which I am confident can help ABC Company expand its market share."

Your introduction sets the tone for the rest of the interview, so ensure it's impactful and represents you accurately. Remember, authenticity resonates, so while you aim to impress, be true to who you are. Your goal is not just to sell yourself but to establish a genuine connection that underscores your suitability for the role.

Advantages of Virtual Interviews

Video Interview Tip

Virtual interviews, particularly video interviews, have injected convenience and efficiency into the recruitment process. Their primary allure lies in their ability to connect talent and recruiters beyond geographical constraints, promoting a truly global talent pool through various video interview platform. Online interviewing software also significantly reduces logistical hassles and costs associated with in-person interviews.

Moreover, video interview platforms offer features that facilitate better evaluation and comparison of candidates, such as recording interviews for later review. It also allows candidates to display their comfort with modern technology - a vital trait in the digital-first era. Above all, video interviews can expedite the hiring process, enabling companies to secure top talent before competitors.

Disadvantages of Video Conferencing Interviews

However, like a coin with two sides, video interviews come with their own set of challenges. Technical glitches can play spoilsport, negatively impacting a candidate's performance or the hiring manager's impression while conducting a video job interview. There's also the risk of depersonalization - the lack of physical presence may lead to the loss of non-verbal cues that often influence decision-making.

Moreover, not all candidates may have access to the necessary technology, which can create a digital divide and limit the diversity of applicants. It's also worth noting that many candidates still prefer face-to-face interactions, viewing them as a chance to make a more lasting impression.


Preparing for an online interview is an art in itself. Apart from ensuring a professional appearance and setting, candidates need to showcase their digital savvy, indicating they can thrive in a digital workplace. Engaging through the screen requires understanding the nuances of video conferencing and mastering techniques to ensure effective communication. You can also try to record pre recorded video interviews to boost your confidence.

Being proactive about potential technical glitches, maintaining eye contact, and expressing enthusiasm can make the difference between an ordinary and a standout virtual interview performance. Equally important is to conduct a mock interview on the platform to familiarize oneself with the features and ensure that your voice is heard loud and clear.

In the world of sales recruitment, video interviews are much like a double-edged sword. They hold the promise of convenience, efficiency, and wider access to talent, but they can also bring forth challenges in technology, personal connection, and inclusivity. As businesses continue to navigate this relatively new terrain, understanding its pros and cons can help them leverage the potential of online interviews while being cognizant of its pitfalls. After all, the success of recruitment is as much about the journey as it is about the destination.

In conclusion, as modern hire interviews and virtual interviews increasingly shape the recruitment landscape, businesses need to ensure that they adapt their strategies to optimize the potential of these platforms while being aware of their challenges. As the digital world continues to evolve, so must our approach to online recruitment. Remember, it's not just about surviving in this new landscape - it's about thriving.

Apply to Work With Us
Join the Ranks of an Elite, Remote Team Of Driven Sales Professionals
Apply Now

Kayvon Kay

Kayvon Kay

Kayvon has over two decades of experience working with high-level closers and perfecting his sales methodologies. He has earned the title of Canada’s #1 pharmaceutical sales representative and continues to share his expertise as a keynote speaker and through his multi-million-dollar coaching program.

See more posts from this author

More Articles

Share through Facebook link
Share through Twitter link
Share through LinkedIn link
Link Successfully Copied to Clipboard!