What is The Sales Connection
About Us
min read

What is The Sales Connection

We are The Sales Connection, and we manage and optimize digitally-enabled sales teams and convert your inbound leads into customers, clients, and profits. In this article, get to know more about how our company started and the people behind it.

Kayvon Kay
Kayvon Kay

March 4, 2022

Now you’ve found yourself on this site, you may be wondering: what is The Sales Connection?

Good question.

The online world is vast, to say the least.

Lots of businesses vying for your attention. A lot of content. A lot of *noise*...

We want to help you appreciate you’re in the right place.

So here’s a peek into our world so you can better understand who we are.

Table of Contents — What is The Sales

  1. Our Vision + Mission
  2. Our Origin Story
  3. What We Do
  4. Who We Help + HOW We Help Them
  5. What is The Sales—Conclusions

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We understand our clients.

What is The Sales

We are The Sales Connection, and we manage and optimize digitally-enabled sales teams and convert your inbound leads into customers, clients, and profits.

We focus on clients selling B2B and B2C in the financial, education, coaching, consulting, expert space, and emerging markets. 

Over the years, we’ve trained more than 20,000 sales professionals, completed over 120,000 inbound sales calls, and countless cold calls. 

Our leadership has over 20 years of sales and operations experience ranging from pharmaceuticals and healthcare to financial services, eCommerce, and self-transformation programs. 

Kayvon Kay

An expert in the field with over twenty years of experience mastering the art of sales and working with high-level consultants, coaches, and closers. Kayvon has proven his acumen as an expert in closing the deal by obtaining the title of Canada’s #1 pharmaceutical sales representative, developing the One-Call Closer Methodology, creating a multi-million-dollar coaching program, and sharing his expertise as a Keynote Speaker.

The other is Marcus Wilson

Marcus Willson

Someone who’s worked with some of the largest healthcare networks in North America. After transitioning to become a Fractional COO, he was able to optimize and scale multiple online education brands to generate 8-figure annual revenues. Marcus is passionate about solving problems, streamlining complex systems, and unlocking the profit potential of companies like yours.

Together, Kayvon and Marcus founded The Sales Connection, a company on a mission to change how businesses approach their sales.

Our Vision + Mission

At The Sales Connection, our mission is to set a new standard in the ever-evolving online high ticket sales niche. Our vision is to not only train and mentor the next generation of sales professionals but also provide clients with a superior service that leads to an increase in revenue, productivity, and efficiency for entrepreneurs, authority figures, experts, and thought leaders alike.

Our Origin Story

Now, you may be curious about who we are and what makes The Sales Connection so special and unique Well, here at The Sales Connection, we understand all the challenges our clients have (both the ones they know about and those under the surface), and, more importantly, we’ve created solutions for these—but more on those solutions soon.

First, you may be wondering how (and why) do we understand these challenges, pains, and problems.

The answer’s simple… Kayvon was in this exact spot and figured out how to escape it!

For years he worked in sales, in various corporate settings—small, medium, large businesses alike—always hitting his figures and setting records, but also always asking himself: surely there’s a better way… if only I created the ultimate sales environment, what would that look like? And what sort of impact would it have?

This led Kayvon to turn to his friend, Marcus (whose operations and system expertise was hard earned at some of the top hospitals in Canada, and after acting as COO for multiple 8 figure businesses), where the two of them realized that while Kayvon was great at sales, that alone was not enough. 

To scale sustainable businesses, you need to build a strong foundation supported by Marcus’ genius in processes, systems, and operations.

From there, the two of them combined their expertise to create The Sales Connection's Ultimate Online Sales Framework that sets any business up for success—regardless if you work with online businesses, coaches, leaders, experts, and industry titans!

At The Sales Connection, we build-out, manage, and scale our client’s sales teams and fulfill their services with our fully vetted and experienced sales professionals. With Kayvon’s rich knowledge of all things sales and Marcus’ mastery of operations, we’ve built a series of trainings and repeatable processes and systems that (so far) has generated more  than $100 Million in Sales with an average 30% Closing Rate from our teams

And we have become sought out after by 7-8 (and even 9-figured) powerhouse corporations…

We’ve worked with dozens of clients in almost every industry.

What We Do

Here at The Sales Connection, we help businesses transform their sales.

We do this by first CONNECTING you with your ideal audience…

Gone are the days of selling. If your company is not connecting with your prospects, customers, and clients at their level, you’re leaving a fortune on the table. 

Building a business is HARD; building a fine-tuned sales division is even HARDER! 

With 20 years of sales experience (combined with a scientific approach to operations), we create, build and manage your entire sales department. 

We free you up so you can focus on building the business while we focus on increasing your profits.  

A simple idea but a complex execution we have mastered and developed for partners like you.

From here, we OPTIMIZE everything so you improve your ROI month on month…

The biggest mistake business owners make is trying to run before they learn how to walk. 

Often forgetting that a finely tuned sales department is the lifeblood of any business. 

With our approach, we do not enter your business to make a one-time “sale for the month”. We create a robust sales department using our scientific approach that factors in what makes you unique so that you have the foundation to predictably scale to greater profits.

Finally, we make sure you SCALE to new levels and smash through glass ceilings…

After building a strong customer base and optimizing your sales department, it’s time to take your business to the next level and start scaling upwards. 

How can you increase your offerings, upgrade your clients, and start reaching more people? 

Not to worry—we have you covered!!

We help you develop new complimentary offers, execute on and adopt CRO practices, A/B testing, and continue to reign in the chaos so you can continue to grow your company.

This is how we serve our clients, and this is the continued mission we’re on.

This is what we bring to the table.

Who We Help + HOW We Help Them

Since we started The Sales Connection, we’ve worked with dozens of clients in almost every industry you can imagine—helping to build and optimize every type of sales team you fathom.

During this time, we’ve seen some amazing results:

  • $30+ million in new sales
  • 23,000+ new sales calls completed
  • 10.3+ ROI for our partners!!!

This last result is the one we’re most proud of. Regardless of industry or situation, this is what ALL our clients and partners have in common: the desire for a strong return on investment.

This is what we bring to the table.

And we do it through what we call The Sales Engine.

To learn more about this, read this additional article…

Or learn how you can partner with us—including more insight into who this is for, how we specifically help you, and what some of our clients have said (including a few detailed case studies).

We've seen some amazing results

In addition to working with our clients and partners, we also train the next generation of world-class salespeople on how to thrive in today’s fast-paced world. 

To learn more about this unique opportunity, visit:

You may also want to study some of our most popular training material:

What is The Sales—Conclusions

Chances are, you landed on this page curious about what The Sales Connection is and how it can help you and your business. Now you know… so the question is: can we?

Your next step is to visit this page and study the success we’ve had with clients.

We don’t pretend we can help everyone—yet those we *can* help get a lot from us.

If you think that’s you, get in touch and apply to work with us ⇒ 

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Kayvon Kay

Kayvon Kay

Kayvon has over two decades of experience working with high-level closers and perfecting his sales methodologies. He has earned the title of Canada’s #1 pharmaceutical sales representative and continues to share his expertise as a keynote speaker and through his multi-million-dollar coaching program.

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