Hiring a sales agency is one decision to consider if you want to grow your company for the long term, but what exactly are the benefits of doing so? Learn about the advantages this choice can bring and what it will mean for your business.
March 24, 2022
You don’t need me to tell you how important sales is to your business.
Your sales team plays a fundamental role in your growth.
And as we’ve already discussed, there’s a proven process on how to build a sales team.
BUT… should you be the one who builds it? Is it the best use of your time? Do you have the right skill set, experience, and connections to build a world-class sales team? If you’re like many busy business owners and entrepreneurs, the answer is no.
This is why hiring a sales agency is important. Still unsure? Keep reading…
At The Sales Connection, we know what it takes to build a successful, effective, and ever-improving sales team. From the culture you build to the people you hire, we’ve seen what works—and what doesn’t. This is how we help our clients. We save them time (and money) by building the sales team they need.
Each team differs. Each situation differs. This is why hiring a sales agency is important because when you work with someone like us, we appreciate what you NEED.
No waste. No mistakes. No headaches.
But we’ll dive deeper into that soon. First, let’s cover some of the basics.
It may sound strange, but far too many companies don’t think they need a sales team. They believe (wrongly) that in today’s online-driven world, all they need to do is share a few social media posts. This is insane. For starters, it undervalues the true nature of sales and what goes into the process.
Beyond this, it leaves so much money on the table!
So, do you need a sales team? The answer is yes, assuming you wish to grow your business.
If you’re happy with where you are and are okay falling behind, feel free to stop reading now.
Here are a few high-level benefits of having a sales team:
What your sales team looks like—and the finer details of it—that’s another question. Each one differs, which is why hiring a sales agency is important. But do you need a sales team? Yes!! 100% YES!!
Now we know you need a sales team, the focus turns toward building one.
How? How do you build a sales team? And are you the right person for the job?
The reality is, you’re not. That isn’t to say you don’t have the skills, either. But do you have the time? Do you have the bandwidth to commit to the process? If you’re like most people we speak to, no.
That’s where hiring a sales agency comes in. There are some serious benefits of doing so:
None of this is to say you can’t build a sales team yourself. We have some great resources to help you do that (which we share next). But it comes down to time. Your time is precious. Each moment you waste is one you never get back. You know this, of course. You also know how much time hiring anyone in any department can take.
Yet if you want to grow your business, you need to expand your team.
The question is, are you the person that should do the heavy lifting?
Not all sales teams are built the same. A great one makes you money. A bad one costs you money.
It’s that simple.
Yet too many business owners get caught up in ticking boxes. They’re so busy doing everything else that they forget about the cost of a bad hire. Well let’s get something clear… a bad hire costs you A LOT!!
The reason recruitment in sales matters is because you cannot afford to hire the wrong person—let alone the wrong sales team. The costs are simply too high. They prevent you from breaking through that next glass ceiling.
Worse, you run the risk of them dragging you behind your competitors.
Whether you build a sales team yourself or outsource this process to an agency, getting this right matters. This is why we’ve written a series of articles to help you on your way:
Be sure to bookmark these and study them in full. Doing so helps you decide whether you should hire a sales agency to build your sales team. Maybe you do. Maybe you don’t. All we know for sure is you cannot leave this decision to chance.
After reading this, you hopefully understand why hiring a sales agency is important. Not every business needs to go down this route, of course. But in our experience, many should.
Although many waste a lot of time and money before they figure this out...
Our hope with this article is to help you make the right decision for your company. If you have the time and skillset to build a sales team, great. If not, there’s an alternative. You have a choice. What matters is you make the correct one!
To help you make this happen, your next step is to Apply To Partner with US — we’d love to speak with you, learn about *your* business, and set out the tailored plan and strategy you need.
Kayvon has over two decades of experience working with high-level closers and perfecting his sales methodologies. He has earned the title of Canada’s #1 pharmaceutical sales representative and continues to share his expertise as a keynote speaker and through his multi-million-dollar coaching program.